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Our Quarterly Sprint Book Club

Most people read self-help books but rarely change their habits. At Signal East, we value depth over speed. We don’t rush through titles to meet an arbitrary deadline; we stay with a single high-impact book for as long as it takes—whether 90 days or 6 months—to ensure the changes are automated and the habits actually stick.

The Rules: We read for transformation and not Information!

How the Sprint Works: We meet online on the last Saturday of every month at 19:00 CAT. Each month of the quarter serves a specific purpose in your growth journey: –

🐸 Month 1: The Blueprint (Intake) We break down the core concepts and identify the specific “frogs” or habits to tackle over the next 90 days.

🌱 Month 2: The Seed (Implementation) Change is hard. We meet to discuss the friction, troubleshoot obstacles, and share insights on how the book’s theory is holding up in your real-world practice.

📡 Month 3: The Result (Review) We celebrate the wins, evaluate our progress, and cement our new habits before preparing for the next quarterly selection.

Ready to invest in yourself? Grab your copy of the book and join a community where non-fiction and goals collide. CONTACT US TO JOIN.

2026 Book Club Reads

Oct - Nov Read

Next Selection: The Richest Man in Babylon by George S. Clason
Focus: Financial Behavioral Design, Capital Preservation, and the Rules of Abundance.

In Q1, we learned to identify our Frogs. In Q2 and Q3, we built the behavioral architecture to automate daily habits and untangle friction. As we approach the end of the year, we turn that hard-won personal discipline directly toward our finances.

Wealth building is not about complex spreadsheets or overnight schemes—it is governed by simple, timeless behavioral laws. We are running this focus as a high-impact, two-month sprint across October and November, leaving December completely open as an intentional integration and rest month. By mastering the fundamentals before the year winds down, we protect our perimeter, enjoy the holiday reset static-free, and hit January running at full stride.

Upcoming Meeting Dates:
🪙 Oct 31, 2026: Month 1 – The Foundation & The 7 Cures. Moving from wishing for wealth to governing it. We will unpack the mandatory discipline of paying ourselves first (retaining a minimum of 10%) and audit the Seven Cures for a Lean Purse to eliminate cashflow blind spots.

🛡️ Nov 28, 2026: Month 2 – The 5 Laws of Gold & Perimeter Defense. Multiplying and safeguarding capital. We will explore how to set firm financial boundaries, implement the 70/20/10 cashflow rule to eliminate debt, and construct our personal 2027 Financial Blueprint.

🌿 December: Integration & Perimeter Reset (No Live Calibration). A quiet month to reflect, lock in your newly automated financial systems, and recharge so you enter January with clear momentum.

Meet Up: Online (Last Saturday of the month at 10:00 AM CAT / 11:00 AM EAT / 9:00 AM UK)
Keen? Subscribe or CONTACT US to receive the online meeting link and your Q4 Reading Guide.

The Richest Man in Babylon book cover for Signal East Online Book Club reading schedule

Jul - Sept Read

Continued Selection: Tiny Habits – The Small Changes That Change Everything
Focus: Deep Integration, Untangling Bad Behaviors, and the Architecture of Lasting Change.

In Q1, we learned to identify our Frogs. In Q2, we laid the groundwork to automate our growth. But true behavioral mastery isn’t a race—it requires deep digestion. In Q3, we are intentionally slowing down to fully integrate the science of Tiny Habits. We will explore how to untangle old, stubborn friction, optimize our daily environments, and scale our personal “Signal” without rushing the process.

Upcoming Meeting Dates:
📡 Jul 25, 2026: Month 4 – Untangling the Knots. Moving from building positive routines to gently dismantling the habits that block our clarity. We will use behavioral design to break down and eliminate old “static.”

📡 Aug 29, 2026: Month 5 – Context & Environment. Designing the physical and digital spaces around us. Learn how to optimize your environment so that your “A-1 Frogs” become the path of least resistance.

📡 Sep 26, 2026: Month 6 – The Sustainable Horizon. Consolidating our habits into a permanent lifestyle framework. We will review our progress, celebrate our shared “Shine,” and lock in our automated growth for the rest of the year.

Meet Up: Online
Keen? Subscribe or CONTACT US to receive the online meeting link and your updated Q3 Habit Tracker.

bjfogg tiny habits

Apr - Jun Read

Next Selection: Tiny Habits – The Small Changes That Change Everything
Focus: Behavioral Design, Habit Stacking, and the Science of “Shine.”

In Q1, we learned to identify our Frogs. In Q2, we learn how to make eating them an automated part of our day.  Building a life of intention isn’t about having more willpower, but rather using practical tools of behavioral science to automate our growth. 

Upcoming Meeting Dates:
🌱 Apr 25, 2026: Month 1 – The Identity Shift. Moving from “I should” to “I design.” We’ll map out the B=MAP formula to see why our brains resist change and how to lower the bar to entry.

🌱 May 30, 2026: Month 2 – The Power of “Shine.” Mastering the mindset of self-celebration. Learn how to “wire” your brain to crave your new habits by acknowledging every small win.

🌱 Jun 27, 2026: Month 3 – The Quarterly Integration. Reviewing our “Signal” and scaling our tiny habits into a high-performance lifestyle.

Meet Up: Online

Keen? Subscribe or CONTACT US to receive the online meeting link and your Q2 Habit Tracker.

bjfogg tiny habits

Jan - Mar Read

Current Selection: Eat That Frog – Get More of the Important Things Done Today

Focus: Productivity, Prioritization, and Ending Procrastination (Habits).

We kick off the new year with a small, but practical book full of great insights on how to tackle those big wins early in the day (and year).

Upcoming Meeting Dates:

🐸 Feb 28, 2026: Month 2 – Troubleshooting our productivity hurdles.

🐸 Mar 28, 2026: Month 3 – Quarterly review and habit integration.

Meet Up: Online

Keen? Subscribe or CONTACT US to receive the online meeting link

eat that frog by brian tracy (1)